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Yttra helps companies and organizations to describe and communicate the environmental and sustainability performance of their activities, goods and services in a credible way.

We achieve this together with our clients by

• creating long-term business benefits through a well-founded environmental and sustainability work,
• developing brands by listening and identifying the opportunities in the client’s business,
• establishing strategies for communicating environmental and sustainability issues.

Yttra offers assistance in the form of project management, investigations and advice in the fields of consumer policy, environmental and sustainability issues. Dialogue, stakeholder involvement and experience are key watchwords in our work.

Yttra establishes the basis for sustainable brands.

Yttra was founded in 2003 by Lars Jonsson. Lars has worked with environmental and sustainabillity communication to consumers and business-to-business for more than 20 years. He has worked with the Swedish Consumer Agency (a governmental authority) on issues concerning the relationship between consumption and environment and has been head of Food & Environment at the Swedish Consumers’ Association. He has also spent several years in the coordination of Swedish industry, agencies and organizations participating in international standardisation work, developing international codes of conduct. Particularly in the areas of greenhouse gas emissions reporting, life cycle assessment (LCA), environmental labels and declarations, ”green marketing”, environmental management and energy management. Lars has a profound experience and skills in the application of the ISO 14000 series of standards.